American government policies in overcoming the aftermath of the Assignment

American government policies in overcoming the aftermath of the Financial Crisis of 2008 - Assignment Example The US directive on the mortgage financial institutions to decentralize their loan facilities to the mid and low income earners increased the risk involved leading to an enormous increase in defaults. High leverage ratios were explicit results of the financial crisis leading to lack of confidence in the financial institution by the investors. Bankruptcy was experienced by a number of mortgages lending institution due to lack of credit worthiness to finance their activities (Braun and Borja, 2004). Failure, economic bailout by the government, mergers, in addition to takeovers of financial institutions for example the Washington mutual, Merrill lynch ,Wachovia and many more was also a major implication of the financial crisis. The insurance companies for instance AIG were not able to offer the necessary insurance on the loans given because they did not have the funds to offer such services. A number of the financial institutions resulted in stringent measures in terms of offering loans leading to few people applying for the loans and the resultants is the decline in profits for the banks, reduced money supply as well as lack of assets acquisition by the people who rely on these loans. Stock markets The decline in the average index was a major result of the crisis. For instance, Dow Jones industrial Average index declined from a high 14,000 points to 6,600 points in a span of two years within the crisis period (Evans-Pritchard and Ambrose, 2007). As a result, Investment turnover declined. Decline in the turnover rate led to lack of investment in the stock markets. Major players in the stock markets that are the New York Stock Exchange, for example Dow Jones and brokers...This paper seeks to analyze the economic impact of the financial crisis in US as well as the measures that have been taken by the US government to address the implications of the crisis. According to many economists, the housing bubble that occurred in US was a major trigger that resulted to reduced value of the securities in the US market as well as the prices of the real estates. World economists have come with various theories that attributed to the financial crisis. According to Levin-Coburn Report, a policy paper that was issued by US Senate, the crisis was not as a result of natural forces but it was caused by complex financial products, inadequate credit rating mechanisms and conflict of interests among other factors. In terms of the consumer wealth, crisis led to decline of the investments with most of the local and international investors losing huge amounts of investments caused by the collapse of their companies. As a result of the financial crisis, most of US banks suffered heavy losses due to the unpaid loans. One of the major financial institutions that underwent a financial crisis was the Lehman brothers. The financial crisis also led to insolvency of many banks and financial institutions in the U.S The U.S Governments adopted different policies such as; financial saving plans, spending stimulus packages, and aggressive monetary policies to contain the crisis. The crisis moved the US into deep recession due to bankruptcies and foreclosure of banks and firms that caused huge layoffs and reduced disposable income.

Maria Calais as a Diva Essay Example for Free

Maria Calais as a Diva Essay To enable us to comment on Maria Callas as an operatic diva, it is first necessary to ascertain whether she possess all the stated attributes usually associated with the term. The conductor Sir Charles Mackerras believes there must be an ‘aura’, but ‘there also has to be something unusual as well as competent about a diva, something compelling about her personality’ (reference). This was certainly true of Maria Meneghini Callas. The opening paragraph of the newspaper review describes her gifts as ‘peculiar ones, not exactly comparable to those of any other singer’ (reference). Winthrop Sargent even goes so far as to comment on it’s ‘reediness and it’s tendency to wobble slightly’ (reference). But far from detracting from her overall performance, he says she uses it to demonstrate a ‘fiery conveyance for female passion’ (reference). This is because it is the overall performance that made Ms Callas such a memorable performer. It is the ‘total dramatic projection’ that exemplified her on stage performances. She does indeed manage ‘to make the character and her situation seem real’ (reference p.177). This is especially prevelant when she is singing in the recorded piece. Of course it is very difficult to comment on this full range of theatrical abilities when only reviewing a newspaper arcticle and an audio recording; particularly when the review is not of the actual recorded piece. Missing is the visual aspect of Ms Callas performance, which was enthused over as being ‘as extraordinarily perceptive and gripping even by the standards of the legitimate stage’. (reference) There are, however, very few visual recordings of the opera from this time, so we have to reply on often heavily edited vocal recordings and articles such as these, written for popular consumption, towards the end of her career. But despite these, by modern standards, media restrictions, the newspaper article does help to put Ms Callas singing qualities into context and perspective. She is obviously a more than competent singer, her unique voice is not ‘dime a dozen’ (reference) for the review describes it as ‘impeccable’ (reference). The article can also be seen as conferring on her the ‘something compelling’ element of Sir Charles’ description. Her interpretation is reported as being a ‘highly personal interpretation’ which was an ‘electrifying fusion of music, theatre and personality that opera goers are only occasionally privileged to witness’. (reference). So the combinations of the singing talents, her acting ability and her sheer personality on stage all combine to make Maria Callas a genuine operatic diva.

Allied Health Professionals and Occupational Therapists

Allied Health Professionals and Occupational Therapists Annabelle Butterick INTRODUCTION The following essay discusses occupational therapists as Allied Health Professionals and who they work with. Occupational therapists work with many Allied Health Professionals. Two of these Allied Health Professionals will be discussed further in this essay to understand the interdisciplinary team and the importance of communication between these Allied Health Professionals. Occupational therapists work with many allied health professionals such as psychologists and physiotherapists to provide support and treatment for patients such as those who have suffered from a stroke (Willis, Reynolds, Keleher, 2016). This essay also discusses crucial communication skills and the impact this has on patient outcome. UNDERSTANDING YOUR PROFESSION The aim of occupational therapy is to allow clients to participate in everyday activities (occupations) which are relevant to them. Each client has different needs and activities which they like to do each day, therefore, the aims and goals for the client is individualized and specific for them. To help the client engage in these different occupations independently the occupational therapist adjusts their environment or even the activity to allow the client to maintain their level of independence. Clients have different views for certain activities such as shopping, some find it like a chore but others may find it enjoyable (What is occupational therapy?, 2017). Occupational therapists can work in a variety of areas such as with children, rehabilitation and aged care, acute care, injury management and mental health. Children may require help to achieve milestones which are important to their development such as hand-eye coordination. Occupational therapists help aged care clients and in rehab to improve daily life after a surgery or after a health event such as a stroke. In acute care, occupational therapists assess the clients function and needs and then monitor their development. Through changing the work environment and creating a work program this allows injured people to return to work safely. Occupational therapists are also able to create strategies to help the client cope with their mental health issues and also help to improve their confidence and self-esteem (What do occupational therapists do?, 2017). Occupational Therapist work in a client-centred framework. This is where the occupational therapist works with the client to set aims and identify issues which affects their occupational performance. Occupational therapists work with clients from a variety ages from newborn children to people in their very elderly years (Willis, Reynolds, Keleher, 2016). BEGINNINGS OF UNDERSTANDING AN INTERDISCIPLINARY TEAM Physiotherapist Physiotherapists aim to help their patients develop, maintain and restore their maximum movement and functional ability of the body. They use their problem-solving skills to assess the situation, interpret the findings and then analyze the findings to plan an individualized treatment for the patient. Physiotherapists help anyone from premature babies to the elderly in palliative care environments. Physiotherapists mostly work in hospital environments in a variety of clinical fields. Examples of these clinical fields include musculoskeletal, cardiorespiratory, womens health, neurological and many other clinical fields (Willis, Reynolds, Keleher, 2016). Physiotherapist help their patient with goal-setting, however, patients may feel they cannot achieve the goal and therefore, not participate in the process or the physiotherapist may not be as active in the process with their patient as they may feel their patient has communication issues which may hold them back. Goal-setting is a major aspect of physiotherapy; therefore, physiotherapists need to be able to achieve success goals with their patient. Physiotherapists may use approaches such as SMART (Specific, Measurable, Achievable, Realistic and Timed) to help their patient achieve the goal. Goal-setting in physiotherapy is much more than a physiotherapist asking questions and the patient answering, therefore, physiotherapists may use open questions to help gather information on the patient to help formulate a goal (Schoeb, Staffoni, Parry, Pilnick, 2014). Psychologist Psychologists aim to help people achieve a meaningful and happier life through assessing and diagnosing a variety of issues. Psychologists then develop many approaches and treatments for their patient whilst also providing support and direction. Psychologist are often seen as only working in mental health however, they also work in many other areas like disability, family services, community, schools, education, health, sport, performing art and even corporate and business. Majority of the population at one point in their life may require to see a psychologist (What is a psychologist?, 2016). There are many areas of psychology like general practicing psychologists, clinical neuropsychology, clinical psychology, community psychology, counseling psychology, educational and developmental psychology, forensic psychology, health psychology, organizational psychology and sport and exercise psychology (Areas of Psychology, 2016). Psychologists have a significant impact in general health care as they are able to engage in a variety of settings (examples of these are inpatient and outpatient in mental and traditional health care settings). Psychologists were able to engage in areas such as the assessment such as telling someone they have cancer or another terminal illness, intervention such as cardiovascular and liaison where they are able to provide care during death and when a patient is dying (Puente, 2011). THE INTERDISCIPLINARY TEAM This interdisciplinary team is able to work together to provide different skills and support for the patient. An example of this is a person who has had a stroke. For someone who has had a stroke, occupational therapists assist the patient to improve daily activities. A physiotherapist is able to help the patient with their function such as balance, gait, and movement of the body. Psychologists are able to support the patient with any cognitive impairments. Stroke can be a cause of adult disability therefore, a psychologist who works in a disability area can a patient overcome the cognitive thoughts which occur with reduced function and movement. Through working together these health professionals are able to provide an interdisciplinary team who will aim for the best patient outcome (Langhorne, Bernhardt, Kwakkel, 2011). Two crucial skills that will be required as an Occupational Therapist part of an Interdisciplinary team such as the one provided will be mutual understanding and communication. Allied Health professionals such as Occupational Therapists need to interact and communicate uniquely with the individual such as the patient or another health professional which may be part of the interdisciplinary team. Health professionals part of an interdisciplinary team need to develop mutual understanding where each person is able to connect and understand one another. Mutual understanding between health professionals allows for effective communication where the interdisciplinary team are able to negotiate and discuss in detail the patients treatment plan (OToole, 2012). Health professionals of an interdisciplinary team need to adjust their communication according to the receiver. Each health professional needs to adjust their language to suit their target audience as different words have different meanings to each health profession. The choice of communication is able to provide respect to the other individuals which further enhances mutual understanding and provides effective communication. Health professionals also needs to recognize other health professionals strengths and skills within an interdisciplinary team to collaborate and provide success patient-centred care. (Suter, week 1 readings) Together this communication skills are crucial to create effective communication which is linked with positive and successful patient outcomes (Suter et al., 2009). CONCLUSION Communication is a vital importance in an interdisciplinary team, which if effective can lead to successful patient outcome. An example of an interdisciplinary team composed of an occupational therapist, physiotherapist and psychologist explores these health professionals collaboration to provide support and treatment for a stroke patient. This scenario is able to show the significance of communication in health professions and the collaboration of a variety of allied health professionals to provide successful patient outcome. Occupational therapists, physiotherapist, and psychologist use different methods and strategies, therefore, effective communication in this interdisciplinary team to increase positive patient outcome. Reference List Areas of Psychology. (2016). Australian Psychological Society. Retrieved 29 March 2017, from http://www.believeinchange.com/Home/About-Us/Areas-of-Psychology Langhorne, P., Bernhardt, J., Kwakkel, G. (2011). Stroke rehabilitation (1st ed., pp. 1693-1702). Retrieved from http://www.sciencedirect.com/science/article/pii/S0140673611603255 OToole, G. (2012). Communication: core interpersonal skills for health professionals (2nd ed., pp. 1-9). Chatswood: Elsevier. Puente, A. (2011). Psychology as a Health Care Profession (1st ed., pp. 781 792). Retrieved from http://ovidsp.tx.ovid.com/sp-3.24.1b/ovidweb.cgi?QS2=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 Schoeb, V., Staffoni, L., Parry, R., Pilnick, A. (2014). What do you expect from physiotherapy?: a detailed analysis of goal setting in physiotherapy (1st ed., pp. 1679 1686). Retrieved from http://www.tandfonline.com/doi/abs/10.3109/09638288.2013.867369 Suter, E., Arndt, J., Arthur, N., Pardbossingh, J., Taylor, E., Deutschlander, S. (2009). Role understanding and effective communication as core competencies for collaborative practice (1st ed.). Retrieved from http://flex.flinders.edu.au/file/c85f8697-7556-4b81-90de-31a342a8583f/1/Role%20understanding%20and%20effective%20communication%20as%20core%20competencies%20for%20collaborative%20practice.pdf What do occupational therapists do?. (2017). Occupational Therapy Australia. Retrieved 29 March 2017, from https://www.otaus.com.au/about/what-do-occupational-therapists-do What is a psychologist?. (2016). Australian Psychological Society. Retrieved 29 March 2017, from http://www.believeinchange.com/Home/About-Us/What-is-a-psychologist What is occupational therapy?. (2017). Occupational Therapy Australia. Retrieved 29 March 2017, from https://www.otaus.com.au/about/what-is-occupational-therapy Willis, E., Reynolds, L., Keleher, H. (2016). Understanding the Australian health care system (3rd ed., pp. 301 328). Elsevier.

My Statement of Educational Goals and Philosophy :: Education Teaching Teachers Essays

My Statement of Educational Goals and Philosophy Throughout my life I have had mentors, mentors that I have looked up to and admired, those mentors have been teachers. As long as I have remembered I have wanted to be a teacher. How could you not want to experience the joy of helping a child grow up in to adults? Being in the education profession will be very trying, but if I can just influence one person it will be worth it all. Influence is a very powerful thing, teachers know how to use influence to their advantage. I am hoping that through observations of classrooms and the education classes here at Concord that I will learn how to be a teacher and not just dream about it. A teacher is a very prestigious career to strive for. You have to be able to deal with every thing all at once and make it work. You can’t worry about what you are dealing with in your own life, when you are at school you are in the kid‘s lives. Kids go through many obstacles; therefore, they need a person who will listen and be there for them. Sometimes a teacher is the only role model that a child has to look up to. I want to be that person. After I graduate from Concord with a bachelors in elementary education, I hope to obtain my masters before I start teaching. When I begin teaching, my goal is to teach Kindergarten at a public school in the area. I believe in the essentialism philosophy to a degree. I think that teachers should instruct the â€Å"essentials† of the academics. I think that teachers should incorporate more traditional thinking in their lessons. I would even like schools to have uniforms for students to wear. I think that uniforms set everyone on the same level to learn, so they are not worried about what everyone is wearing. The essentialism philosophy focuses on academics first and they disagree with

Chinese culture Essay

Chinese culture is known to value education as one of the most important things that you can have in the world. This historical importance of education in the Chinese culture dates back from the teachings of Confucius. China is also rich in great thinkers and philosophers, all having important contributions for China and in the global scale. There philosophy was that they believe in achieving social harmony through freeing humans from deprivation and be given appropriate education and learning. According to Confucian teaching, all of us have the potential to be great, and that education is a way to achieve this. Also, educating a person can help in correcting him, if ever he has strayed as to what is known as ethical behavior. Confucius is a proponent of offering education to all the people from all classes. Education has been a driving force for success; people from low social positions could have the chance to rise and make their selves know through proper education. Confucius’ teachings have become a basis of the social norms of the country and a great aspect in the formation of the Chinese society. Everyone, even the penniless, strives hard to send their sons to school, in hope for a change in their way of life. Education does not only prove to be a source of knowledge but also a source of hope. Chinese education is very democratic in nature, wherein it is open for anyone, and that it promises to uplift him the society as long as he is able to survive the hardships that are brought about by studying lessons and arduous examinations. Chinese people believed in the teachings of Confucius and have used the hope of education as a motivation. They are all veered towards a life of memorizing the Classics and studying for exams in the hope of having a good position in the society afterwards. Some of them succeeded in doing so, and have found that their efforts have all been rewarded. They believe that if they work with their heads, they will be able to rule, being in the top brass of the society; as for those who work with their hands, they are meant to serve others instead. Education then became a mode or strategy in order to survive in the country which is plagued with poverty, a country so large that the government barely hears the calls of the people, unless you strive and make you known: the purpose of having proper education. This was reflected in Lu Xun’s writings, especially in the Preface to â€Å"Call to Arms. † Lu Xun tells his life story, how he started as a young boy raised in a poor family. When his father died of an illness without getting properly cured, he was set into achieving a life in medicine. He aims to do this with the help of education. Just like most of the people in China, he sees education as a way to uplift them of their social status. Even if they are living a poor life, they still have the chance to rise up from poverty. This is by sending him to study and get proper education, away from his family. His mother did everything in order to send him to school. Poverty didn’t stand in the way; she literally worked till her back hurt in order to support Lu Xun in his education. Lu Xun on the other hand did his part and went to a school in his search for education. He was more inclined with medicine, and he further learned that his father wouldn’t have died if he was given the proper treatment, not the old ways of treating such ailments. Families suffered because of false prescriptions, lives were lost without actually being able to give any possible solutions to ailments. He studied a lot, and got into an introduction on Western medical science to Japan. This has brought him somewhere farther away from home, in the provincial medical college in Japan in his search for knowledge. He was thinking of being able to cure patients just like his deceased father, so that patients will not be wrongly treated anymore in the hands of the false prophets giving medical aids. He all dream of doing so upon his return to China even with the increasing unrest and development of wars at that time. Even so, he didn’t lose sight of his dream. He thought that if ever war broke out, he could then serve his country by volunteering to be an army doctor, alongside helping to strengthen the faith of his people towards reformation. What changed him that time is when he saw a film about the execution of a Chinese man. This was done in Japan when they found out about a Russian spy in the person of a Chinese man. Other Chinese people gathered around the man being executed as spectators of what is happening to a fellow Chinese. This had opened his eye that even if he pursue medicine, this can’t prevent the deaths of people who belong to a weak and backward country, and dying from illness may be very less likely to occur. The health of these people doesn’t matter anymore, as long as they are bound by the hardships of the society, they will all end up getting killed or watching others getting killed. The most possible solution that he could turn to was to change their spirit; and this sparked his motivation to move on to literature. He could use up his skills in writing to end this problem, and probably be able to initiate a literary movement. He will pioneer a movement that could hopefully serve his people’s interest; since most of the students in Tokyo are taking up law, political science, physics, chemistry and more, but none of them are studying the arts and literature. There were but a few who has the same inclination as Lu Xun, and they have conglomerated in order to fulfill the same goal by turning to using literature as a weapon against the problems of the society. As their first step, they decide to publish a magazine, signifying a new birth. There are a lot of things that happened afterwards, but eventually led to his collection of various short stories, something that signify his success, maybe not totally, but in his self, he was able to fulfill his dream of affecting a large number of people through literature. Lu Xun’s experiences were but a manifestation of China’s enlightenment, wherein he was able to analyze the worth of his actions, how his futile attempts to lift his position in the society become a detrimental action for the country itself. Chinese culture offered education as a solution, but not all the time should people rely on it. This may cause their demise, if not the total destruction of their beloved culture. Education is really an important aspect to consider, especially for the part of the Chinese people. They give it great value, and they see it as a way to uplift the life they are living in. But during the May Fourth Movement of 1919, people have stood up to the test of time; education is not always the solution. From Lu Xun’s pint of view, his pursue of getting proper education in the field of medicine is not enough. His eyes were opened to the reality of the society; they are living in a hostile environment, that if they don’t take action, they will end up getting crushed. Investing in the minds is not enough, since they have other aspects to fill in. People from other culture undermined the Chinese people’s abilities to assess things in life in the sense of practicality. They have been engrossed in education that they were neglecting the actual concerns of the people. They were more on an individualistic perspective rather that the interest of their nation. Lu Xun has realized this, from the time that he wished to have proper medical education so that he will be able to cure the person, which has been deprived for his deceased father. His personal intention of redeeming himself from the reality that his father could be saved has clouded his mind. In the early years of his time, he was just concentrating on his personal growth, despite the fact that he could have already involved in enriching the Chinese people’s spirit though literature. He realized this in his late years, and has been a manifestation of enlightenment in his personal level. Lu Xun’s writings were really a call to arms, encouraging people to move, to take action so that they can avoid getting crushed. These are encouragements that he gives out to the people of China, an enlightenment that takes them to a transitional phase. The transition of these people is from self-centered efforts of education to the efforts which are more on the national interest. People who were just thinking about raising themselves from poverty are now encouraged to think on a national level; what can they do to improve their country? It is truly a manifestation of enlightenment, wherein the writings of Lu Xun was a call to arms which transformed self-centered Chinese people to a Chinese citizen concerned with the greater interests of the country. This is highly manifested in the May Fourth Movement of 1919, wherein thousands of students stood up and fought for the country, making their voices heard all over the world. It was basically a cultural and political movement of the early modern China, which marked the awakening of a national interest, a wake-up call for the individualistic people to take action to save their country from the clutches of oppression from other countries. It awakened Chinese nationalism and re-evaluated Chinese cultural institutions including the pioneering Confucianism. This is to answer the oppression that they received from the unfair settlements of the Treaty of Versailles, which is known as the Shandong problem, arousing national interest and awakening a movement inside every Chinese citizen. When the Chinese government embraced the intervention from foreigners and the interests of other countries, the Chinese people sensed injustice in their demands from the country. Nationalism was ignited in every heart of the Chinese people because of the unfair treatment being given by the present government who are getting help from foreigners in exchange of favors against national interests. The major proponents of these movements are the students, who stood up and took the streets so that their voices could be heard not only by the government leaders but also by the world. In the outbreak of the World War I, the Beijing government took the side of the Allied Triple Entente because they are pursuing the return of Shandong to China. Shandong has been under the influence of Germany at that time, and China wanted its return. Japan, a fellow Allied power then pursued an attack on all German installations and properties including Shandong when the war came to an end. In a peace conference in Paris, the Chinese government requested for the return of Shandong to China, ever since Japan took it from Germany at the times of the World War I. But at the end of the peace conference in Paris, France, all the Chinese requests have been totally neglected by the Western Allies, dominating most of the meeting and ignoring the sentiments of China. Even though these western countries advocated self-determination, it seems that they have betrayed the fellow Allied power China when they didn’t care to notice of their few requests and arrangements. These events have fueled the fire inside the hearts of the Chinese people, most especially the Chinese students, leading to the outbreak of what we know now as the May Fourth Movement, and event in history that marked the awakening of the Chinese minds towards the harsh reality that we have today; the cruelty of man. In the early hours of May 4, 1919, Chinese students from the local universities of China came and met in Peking to draft and create a few resolutions to answer the Shandon Problem that has aroused from the unfair treatment that they have received from their allies. This includes the opposition of the German concessions in Shandong that was transferred to the Japanese hands. Another is to make everyone in China aware of the position they are into. They want them to know what is happening in their nation today, and that they want to raise the people’s awareness. Another was a â€Å"call to arms,† requesting the people to hold a demonstration that will show their disgust and opposition to the results and terms included in the Treaty of Versailles. The Allied betrayal of China has raised the anger of the Chinese people which encouraged them to stand up and took the streets to hold a demonstration. Majority of these people are students, coming from the local universities of the country. They wanted to get rid of the â€Å"traitors† that has overlooked the interest of China for their own interests. They wanted to punish the political figures at that time which hold important positions as diplomats. The following days were all signs of demonstrations. People especially students from Beijing and other neighboring regions of the country rose and went on strike as a whole, encouraging other parts of the country to do so and follow what they have started. The movement went one, from Beijing to Shanghai to other parts of China, calling the people to take the streets, a true â€Å"call to arms† in order to fight oppression from other countries that opposed them. They have been deprived of their small requests, which mean that they were betrayed by their allies at one point of time. This event is comparable to Lu Xun’s â€Å"A Madman’s Diary, wherein he feature’s the accounts of a person who may not be in the right frame of mind, chronicling everything that he experiences in his day to day life as a â€Å"normal† person in his own point of view. This diary serves as an answer to the May Fourth Movement, which is out on a different context. The mad man’s views may be considered to be as China at that time, while the other characters could be considered as the close people in his life. The mad man views that he is the center of the attention of all the people around him. They look into him as something different, not as a person, but as something material in nature. He thinks that these people wanted to eat him that they see him as someone that can be considered as food, someone that can be cooked just like pork, or chicken, and then be devoured to satisfy the hungry mouths of the people. He fears that anytime he can be attacked, be killed, butchered, and finally be eaten. Every time he walks out of his house, he is always wary that people are looking at him differently, that they have other intentions in their minds. Even the neighborhood’s youngsters look at him differently, just like how the old ones look at him. This has caused him of the uneasy feelings which deprives him of sleep and a good meal, and thinks that anytime soon, people will come barging in and attacking him so that they will be able to devour his flesh. These thoughts were not limited to his neighbors only. He has been thinking like this even with his relatives. He is thinking that his older brother and their caretaker also wanted to eat him. He sees his brother as the biggest threat to his welfare, that he is also interested in devouring his flesh and organs. Because of this, he thinks that he is not safe even in his own house. He then confronts his brother and gets into an argument with him. In the end, he suspected his brother more, with the intentions of devouring his flesh growing as the time lengthens. This was a manifestation of the May Fourth Movement’s awakening. The mad man was China, wherein he is afraid of getting eaten by the people in the community. It reflects the significance of China in a global stature. Many pursue his flesh, and that is literally the territories of the nation. China is a rich country which makes it susceptible for the negative intentions that other countries have against it and its territories. He was trying hard to protect it, and even seek the help of his relatives. These relatives are the Allied powers, whom China gave their allegiance. They wanted to get Shandong back in their names, only to find out that even Japan, a co-Allied power was after it. And the worst part was that they were ignored by the other allied nations. What the Western allied countries did to China was a big slap in their face. They trusted them to help in restoring the territorial claims of Shandong along with a few requests, but none of these were answered. Japan took advantage of their alliance and acquired Shandong for themselves, just like how the madman perceived it to be, his relatives, or in that matter his own brother, devouring his flesh out of greed.

Cornell cooperative extension of tompkins county Essay

Background The organization discussed here is Cornell Cooperative Extension of Tompkins County. Cornell Cooperative Extension is a â€Å"key outreach† organization of Cornell University with a physically powerful communal operation and a broad neighboring existence which is approachable to desires in New York societies. The Cornell Cooperative Extension educational organization allows citizens to develop their lives and societies all the way through enterprises that position practice and research information to work. The nationwide system of Cooperative Extension programs started in 1914 as a reason of applying â€Å"land-grant† university investigation in reasonable and constructive manners to farmers and rural families. Today, Cooperative Extension serves up â€Å"urban, suburban, town and rural areas† by presenting plans in five extensive areas: Agriculture & Food Systems; Children, Youth, & Families; Community & Economic Vitality; Environment & Natural Resources; and Nutrition & Health. Cornell Cooperative Extension functions on the Cornell college grounds through the guidance of faculty and employees in departments in the College of Agriculture and Life Sciences and the College of Human Ecology, with involvements from the College of Veterinary Medicine. The county-based Cornell Cooperative Extension associations and the New York City office present 56 doorways to Cornell University. Extension educators in these localities shape authoritative community-university organizations with the Cornell college grounds, and occupy local citizens to speak to the matters and worries of New Yorkers. Purpose of Policy Manual The reason of the policy manual is to correspond to the Association’s personnel policies to employees. A human resource policy manual supplies an administration and guidance instrument supplying information for treating human resource queries, improvement prospects, and matters. The policy manual provides an outline of the Association’s policies that communicate to â€Å"rules, regulations, practices, compensation, and benefits that affect employment and guide daily operations. † The employee policy manual supplies general guidelines concerning Association’s policies. Selection Employment Definitions The Association categorizes each employee at the instant of hire according to one of the several classifications. Each employee is also appointed as exempt or non-exempt from federal and state lowest earnings and overtime guidelines. An employee is an entity who is appointed by the Association as an independent contractor volunteer. A supervisor is an employee who has been authorized by the Association to allot, express, and calculate the work of an authorized cluster of employees. A full-time employee is an employee who is frequently programmed to work 37. 5 hours or more per week. A part-time employee is an employee who is frequently set up to work less than 37. 5 hours per week and more than 20 hours per week. A temporary employee is an employee who is appointed to provisionally supplement the workforce. A temporary employee’s service obligation is for 20 hours or more per week and is for a restricted interval of less than six months. A casual employee is a provisional worker who is frequently listed to work less than 20 hours per week. Exempt/Non-Exempt Status Every worker is selected as exempt or non-exempt from federal and state minimum wage and overtime regulations in agreement with The Fair Labor Standards Act (FLSA) and NYS Wage and Hour regulations. An exempt employee is a worker who becomes certified for a release from federal and state minimum wage and overtime terms as either an â€Å"executive, professional, or administrative employee. † Furthermore, there are extraordinary guidelines concerning to â€Å"seasonal camp employees. † A non-exempt employee is a worker who is focused to federal and state minimum wage and overtime terms. Recruitment and Selection of Staff Appointing supervisors are accountable for following all officially authorized and organization obligations when filling unoccupied. It is the motive of the Association to utilize quality workers whose documentations and displayed capability match the requirements of the position. The Association pursues the practice of â€Å"employment-at-will. † The Association does not undertake or pledge service for any particular stage of time. Either an employee or the Association may stop the employment connection at any time for any official motive with or without reason or note. All provisional and casual employees are appointed with a particular period of service. An employment contract may be utilized in a distinctive situation but the contract must denote it is a contract, must be in writing and signed by both the Executive Director and the employee. No other oral or written announcements or demonstrations can bound the Association’s right to expire employment at will. Former Employees and Minors The Association can think about a previous worker for re-employment in an available place for which he/she may be experienced and supported on the motive for the preceding division and the Association’s existing working requirements. If rehired, the person is believed to be a fresh worker as of the date of re-employment and a fresh direction phase must be completed. The Association permits the service of minors (ages 14 to 17) in fulfillment with the rules and regulations relating the service of minors as outlined in the NYS Department of Labor booklet. Employment of Federal Retirees. An individual withdrawn beneath the â€Å"Civil Service Retirement System or the Federal Employees Retirement System† is not disqualified from reemployment for which he or she is qualified. Though, for doing so the Association is supposed to speak to the Federal Retirement Officer in Extension Administration at Cornell to guarantee salary is matched with pension benefits from the Office of Personnel Management in Washington, D. C. If the retiree is being paid or has applied for a pension, his/her income will be decreased by the quantity he/she gets as a pension. Upon termination of a federal retiree who has been engaged by the Association, the Association should notify the Federal Retirement Officer in Extension Administration with the date of termination. Employment of State Retirees A state retiree may not be appointed lacking previous agreement under Section 212 or 211 of the Retirement and Social Security Law. Each hiring administrator at the Association must be conscious of the requirement to achieve former authorization to utilize a state retiree. The New York State Employees’ Retirement System permits Associations to employ state retirees with support from the Association’s Executive Director. If this support is not gained, the retirees may misplace or have drops made in their retirement profits. Employment of Non-Citizens As with all employees, employment of qualified non-citizens is conditional on the appearance of unique certification of evidence of uniqueness and service eligibility in agreement with The Immigration Reform and Control Act (IRCA) of 1986.

Of Mice and Men Quotes

Of Mice and Men Quotes The following Of Mice and Men quotes represent some of the most significant elements of the novel, including the themes of nature, strength, and dreams. Additionally, Steinbecks use of vernacular language and colloquial dialects is evident in many of these passages. A few miles south of Soledad, the Salinas River drops in close to the hillside bank and runs deep and green. The water is warm too, for it has slipped twinkling over the yellow sands in the sunlight before reaching the narrow pool. On one side of the river the golden foothill slopes curve up to the strong and rocky Gabilan Mountains, but on the valley side the water is lined with trees- willows fresh and green with every spring, carrying in their lower leaf junctures the debris of the winter’s flooding; and sycamores with mottled, white, recumbent limbs and branches that arch over the pool. This passage, which serves as the novels opener, establishes from the very beginning the importance of land and nature to the text- specifically, an idealized version of nature. The river runs â€Å"deep and green,† the water is â€Å"warm,† the sands are â€Å"yellow†¦in the sunlight,† the foothills â€Å"golden,† the mountains â€Å"strong,† and the willows â€Å"fresh and green. Each adjective is positive and healthy. Taken together, these descriptions create a romanticized image of the natural world. The passage suggests that the natural world is epic and powerful, the animals and plants living blissfully and peacefully according to their natural rhythms, coming and going as they please, untouched by man’s destructive hand. â€Å"There is a path through the willows and among the sycamores, a path beaten hard by boys coming down from the ranches to swim in the deep pool, and beaten hard by tramps who come wearily down from the highway in the evening to jungle-up near water. In front of the low horizontal limb of a giant sycamore there is an ash pile made by many fires; the limb is worn smooth by men who have sat on it.† Untouched, that is, until the beginning of the second paragraph, when into this scene come â€Å"boys,† and â€Å"tramps,† who wreak all manner of havoc on this natural scene. The path through the willows soon becomes a â€Å"path beaten hard as the men walk all over it, ruining it of its proper tenderness. There is an â€Å"ash pile by many fires,† which suggests more harm to the landscape, both in that it implies the area is well-traveled, as well as because fires are damaging to the ground upon which they burn. Moreover, these frequent visits have â€Å"worn smooth† a tree limb that the men have used as a bench, deforming it. This paragraph introduces the uneasy balance, central to the novel, between an idealized version of the natural world and the actual version in which people live- in other words, the world of mice and the world of men. The more the world of men tries to attain or possess the world of mice, the more they harm it, and consequently the more they lose it. â€Å"That mouse ain’t fresh, Lennie; and besides, you’ve broke it pettin’ it. You get another mouse that’s fresh and I’ll let you keep it a little while.† This statement, made by George to Lennie, reveals Lennie’s gentle nature, as well as his inability to prevent his physical power from bringing destruction upon those smaller than him. Throughout the novel, Lennie is often seen petting soft objects, ranging from a mouse to a rabbit to a womans hair. In this particular passage, nothing of consequence comes of Lennies actions- he is simply touching a dead mouse. However, the moment foreshadows another scene: later in the novel, Lennie attempts to stroke Curleys wifes hair and accidentally breaks her neck in the process. Lennies unintended but inevitable acts of destruction serve as a metaphor for humanitys destructive nature. Despite our best laid plans, the novel suggests, humans cannot help but leave behind a ruinous wake. I seen hundreds of men come by on the road an’ on the ranches, with their bindles on their back an’ that same damn thing in their heads. Hunderds of them. They come, and’ they quit an’ go on; an’ every damn one of ‘em’s got a little piece of land in his head. An’ never a God damn one of ‘em ever gets it. Just like heaven. Ever’body wants a little piece of lan’ I read plenty of books out here. Nobody never gets to heaven, and nobody gets no land. It’s just in their head. They’re all the time talkin’ about it, but it’s just’ in their head.† In this speech, a farmhand named Crooks rejects Lennie’s notion that he and George will one day buy a piece of land and live off of it. Crooks claims that he has heard many people make these sort of claims before, but that none of them have ever come to fruition; rather, he says, â€Å"it’s just in their head.† This statement encapsulates Crooks’ (justified) skepticism about George and Lennie’s plan, as well as a deeper doubt about anyones ability to attain whatever idealized sanctuary they have envisioned for themselves. According to Crooks, â€Å"[n]obody never gets to heaven, and nobody gets no land. Whether the dream is eternal spiritual salvation, or just a few acres to call your own, nobody can actually achieve it.  Ã‚   ‘We’ll have a cow,’ said George. ‘An’ we’ll have maybe a pig an’ chickens†¦an’ down the flat we’ll have a†¦little piece alfalfa- ‘For the rabbits,’ Lennie shouted.‘For the rabbits,’ George repeated.‘And I get to tend the rabbits.’‘An’ you get to tend the rabbits.’Lennie giggled with happiness. â€Å"An’ live on the fatta the lan’.’ This exchange between George and Lennie takes place at the end of the novel. In it, the two characters describe for each other the farm they hope to live on one day. They plan to have rabbits, pigs, cows, chickens, and alfalfa, none of which they currently have access to on the barley farm. The dream of having their own farm is a refrain to which the pair often returns throughout the book. Lennie seems to believe the dream is realistic, even if currently out of reach, but for most of the book, it is unclear whether George shares that belief or simply considers it an idle fantasy that helps him get through the day. By the time this scene occurs, however, George is preparing to kill Lennie, and he clearly knows the farm dream will never become reality. Interestingly, even though they have had this conversation before, only now does George assent when Lennie asks him if they can have rabbits- a recurring symbol throughout the book- on the farm. Given that he is about to shoot Lennie, this juxtaposition implies that, for the characters of Of Mice and Men, the more they hope to attain in the real world, the further from it they must travel.

Abandoned People in Of Mice and Men Essay Example

Abandoned People in Of Mice and Men Essay Example Abandoned People in Of Mice and Men Essay Abandoned People in Of Mice and Men Essay Essay Topic: Of Mice and Men Steinbeck had already displayed a variation of the lonesome existence of the farmhands with the more common attitude towards George, Lennie, and Candy. In Chapter Four, this contrast becomes more pronounced. Crooks, Candy, and Lennie being the three mentally or physically disadvantaged â€Å"outcasts† on the farm discuss their dream of living a superior lifestyle. There seems to be a strong relation to socialism, which brings forward views of prejudice, freedom, and racism. Curley’s wife is reintroduced as well, leaving the four of them alone together. These characters are similar in the way they are secluded from society because of their impairment. Crooks is physically handicapped due to his skin color. Since he is not white he is looked upon as weak and inept. He does not have a proper bedroom and is stuck in a barn by himself every single day. To add to that, Candy is also physically handicapped. He is not able to do certain things because of his missing hand and does not feel needed on the farm. His dog was his only companion, but he loses him and has no one else to rely on. Curley’s wife is socially handicapped. She is perceived as a tramp because of her gender. There are not any other women for her to talk to, and that makes her seek attention. Last but not least, Lennie is mentally handicapped. He cannot think for himself and is unable to process basic concepts. To sum it up, all of them have some sort of handicap, whether it be mentally, physically, or socially. Although they are undeniably similar, they are also exceedingly different. For instance, Crooks is the only character who is left out on a daily basis. He cannot go anywhere without harsh words being thrown at him or feeling hated completely. On the other hand, Lennie is mocked simply because of his mental illness. At least he has someone to look after him, which is George. He can go places, but people feel the need to make their own entertainment from pushing hi

CCEI083W Essay Example | Topics and Well Written Essays - 500 words

CCEI083W - Essay Example I also maintain good communication with my preschooler’s parents in order to guarantee their well being. Finally, I ensure that I am in a good position to discuss problematic behaviours of my preschoolers with their parents in a positive, helpful manner. In order to encourage family involvement in classroom activities, I encourage parents to be clients of the program. This grants them a chance to say what they like or do not like about the program. They also offer bright ideas by acting as clients to the program. Also, I request the parents of my preschoolers to volunteers to some of the school programs. For instance, I ask some of the parents to help in serving snacks for students or contribute toys that they think might help their children learn. Finally, I have included myself on the teacher-parent association in order to contribute to the local politics that parents bring up concerning their children’s learning. Through this, I share with the parents the importance of their children’s learning. I support the relationships of my preschoolers and their families by incorporating both classroom activities and home activities that include both the student and their parents. Such activities ensure that they children and their parents have worked together to complete the assignment. For instance, during sports day, I ask the parent to run for a designated distance while carrying their infants. I give my students assignments concerning their parents, whom they have to ask in order to complete it. Such assignments include briefly describing what your mother or father does at work or how their parents’ childhood was. I also provide a diary for parents to sign to ensure that their child has completed his/her homework given. This will ensure that the parent has checked to ensure that the homework was tackled successfully. Whenever parents to my preschoolers’ parents are in school, I

Aspect of the law and engineering Research Paper

Aspect of the law and engineering - Research Paper Example In civil engineering, there are frequent cases where injuries are borne by the employees (being the workers) due to industrial accidents and other such hazards related to the construction of various projects2. Prior to worker’s compensation, an employer was held to several narrowly defined duties of care for the protection of his employees (Mitchelle, 1976). The employers seldom received their due after having borne the injuries mainly because of the unfortunate prevalence of the doctrine of contributory negligence, the fellow-servant rule and voluntary assumption of the risk in the common law countries. In order to tackle this discriminatory issue of industrial liability in case of injured employees, the concept of Workmen’s Compensation was introduced. It is now popular in many countries namely the United States of America, Brazil, Germany, India, UK etc. In the United States of America, the Workmen’s Compensation laws are created differently by various states however the fundamentals of all the acts remain the same. There are a number of characteristic properties that are common in all the laws of Workmen’s Compensation – (a) automatic entitlement of the employer to compensation in case of personal injury borne due to an industrial accident (b) Employee’s contributory negligence or employer’s freedom from the fault does not lessen the former’s rights (c) Only employees are covered and not independent contractors (d) Cash benefits, Medical expenses etc. are provided and benefits for dependents are counted in case of death of the employee (however maximum and minimum are imposed) (e) the employee or his dependents forfeit the right to personally sue the employer for the loss (f) Right to sue third persons in case of negligence on their part prevails (subject to conditions) (g) administration is in the hands of administrative commissions (h) the employer is required to secure his liability through private insurance etc. so that the liability of compensation passes to the consumer in the price of the product (Larson, 1952). Initially a few problems were recognized in the U.S. regarding the Worker’s Compensation as apparently it disregarded the Fourteenth Amendment’s prohibition against taking of property without due process of law and deprived both parties of the freedom of contract. This problem was resolved by the New York Workmen’s Compensation Act of 1916 after the famous case of New York Central Railroad Company v White3. The specific laws which deal with construction safety hazards in the U.S. are administered by governing regulatory body called Occupational Safety and Health Administration (OSHA)4. Under the Occupational Safety and Health Administration, the employers have the responsibility to provide a safe workplace to their employees. The Occupational Safety and Health Act of 1970 has defined certain responsibilities for the employers and also has defin ed penalties in case of violation of the duties5. In order to start a construction or even before entering a contract, an engineer has to keep in mind all the legal aspects of workmen’s compensation. Even though the Engineer may cover up his costs by ultimately shifting it to the customer in form of price of the product, he has to initially formalize the insurance for his employees. In case the engineer

John Adams Research Paper Example | Topics and Well Written Essays - 750 words

John Adams - Research Paper Example His family was rather modest, and his simple habits were typical for Massachusettsian farmers of that time (McCullough 18). Adams was a devout believer, but he still valued Greco-Roman literature and political theory: he was an ample reader of works by Cicero, Tacitus, Plato, Thucydides, and other political writers and philosophers of Ancient world (McCullough 19). Adams did not belong to learned or commercial elite of the Colonial society and was proud of his personal qualities such as eloquence. As a lawyer, he earned recognition of local community, yet his social ambition led him to view political career as his true destiny (McCullough 20). Adams first became an important figure during the campaign against the Stamp Act of 1765, as the decision of the British government to impose a direct tax on printed materials enraged the Americans. Adams played a prominent role in this campaign by drafting the so-called Braintree Instructions, a document presented by Massachusettsian citizens to the General Court of the colony. The Braintree Instructions presented such basic principles of future American political system as the connection between taxation and representation, and the necessity of trial by jury and independent judiciary (McCullough 61). The campaign against the Stamp Act would thus become the first contribution of Adams to the fight for independence of the future United States. The second important contribution of Adams to the cause of independence was his participation in the first and second Continental Congresses of 1774 and 1775. As the most prominent of representatives of Massachusetts, Adams possessed great influence among his fellow members of Congress, and his struggle for transformation of the colonies into independent states played an important role in convincing Congress of the necessity of independence. Adams played a key part in drafting the Congressional resolutions of 15 May 1776, which became a basis for the future draft of the Declaration of Independence (Wood 176). The most important work of Adams, Thoughts on Government (1776), had a decisive influence on the political thought of American Patriots (Wood 177). By arguing in favor of rule of law, Adams laid the foundations for American system of government. In Thoughts on Government Adams displayed a concern about the necessity of political balance between various branches of government in order to avoid possible abuses of power. The effect of Adams’ Thoughts on Government was extensive, as the principles he proclaimed received a wide audience (McCullough 103; Wood 178). This allowed Adams to become a respected figure in constitutional affairs. Despite the dominant role of Jefferson and Madison in drafting the Declaration of Independence, Adams played important role in proclamation of independence itself. He supported the Lee Resolution on 7 June 1776 that was to proclaim the United States â€Å"free and independent states†, and participated in the deba te in Congress that followed it (McCullough 118). The fruitful participation of Adams in the affairs of Congress, and his positive standing at the negotiations with General Howe in September 1776 allowed him to become a first representative of the USA in the European countries. Adams’ diplomatic career proved extremely fruitful for the United States. Even though his missions to

Comparative paper Essay Example | Topics and Well Written Essays - 1000 words

Comparative paper - Essay Example This paper aims to particularly focus on how the vivid depictions of the Nazi and Soviet crisis in both books have been instrumental in providing global readers a wide-eyed awakening to a path to peace and to a future hope of minimizing global and political violence. To achieve this would mean understanding the rationale and causal effects of the perpetrations of the inhumanity in the genocidal murders and the grueling experiences in the Soviet prison camps, and eventually rethinking whether the same would have been possible were it not for the modern methods that were adopted to further brutalize the population. Arendt and Solzhenitsyn not only witnessed the tragic events of the mid-twentieth century, both of them had first hand experiences of the horrendous fates of the era. These particular events in both their lives have led them to write on Eichmann and The Holocaust and One Day In The Life of Ivan Denisovich, respectively. Several researches have probed on the questions of how and why the holocaust happened and why of all places did it occur in Germany. The book on the Holocaust provided several excerpts from Arendt's previous commentaries on the trial of this Nazi named Adolf Eichmann, a Gestapo chief, who later history would place as the man responsible for the mass extermination of all the Jews who were held in concentration camps. While many writings have ascribed the root cause of the holocaust to that of the anti-Semitic views of Adolph Hitler, Arendt in her book pinned the guilt to Eichmann, after the arrogant Eichmann himself openly boasted that he would die laughing with the feeling of great satisfaction in having brought millions of Jews to their death. There were a number of cultural and historical issues that evolved from the trial of Eichmann and most were considered either as pernicious to or are erosions of the justice system. Amongst the European countries, it is easily noticeable that in the twentieth century, Germany had the most radical form of capitalism that would in effect, exclude all other socialist labor movements. This fascism has been characterized by anti-Semitism and extreme racism. Due to this inherently murderous ideology for an elect race, the Jews eventually were scorned upon to be an inferior race. Arendt concludes in her book that the hanging of Eichmann was justified for the reason that he had supported and executed the policy of the Reich to be a superior race, ultimately having the effect of being the only ones who can inhabit the earth. The book of Solzhenitsyn sets the story on the Soviet labor camp and describes an entire one day in the life of the prisoner Ivan Denisovich Shukhov. This literary masterpiece was the first ever to openly give an account of Stalin's repressive governance. This book made known that the prisoners in the Gulag system were never allowed to leave the camps despite the end of their prison terms. The theme created in this book focused on authoritarian oppression and the many difficult ways of surviving labor camps, especially from the cruelty of the prison officials. Through Ivan Denisovich Shukhov, Solzhenitsyn has provided the world with the many tragic and traumatic experiences that a prisoner suffered in the

In The Cask of Amontillado Edgar Allen Poe uses symbolism, humor, and Essay

In The Cask of Amontillado Edgar Allen Poe uses symbolism, humor, and irony to develop his theme of how Fortunato's foolishness costed him his life - Essay Example Though originally used as a mere instrument by which the story could take off, it takes on a life of its own as it symbolizes the perceived wealth and success in life of its owner. It is a symbol that Fortunato refuses to believes exists but then with his curiosity getting the better of him, he embarks down a path which symbolized his ultimate doom. A more important perhaps to the story is the way that Fortunato is dressed as a court jester during the carnival. As everyone knows, a court jester is someone who is the life of the court. He makes people laugh by making fun of other people. This costume symbolizes the very personality of Fortunato, which is the happy-go-lucky type of person who unfortunately, tends to say or do things that he may not realize slights those around him as what happened unknowingly between him and Montresor. The story also makes good use of humor in the statement â€Å"Luchresi doesnt know Amontillado from a Sherry". It would seem that as far as the social circle that Fortunato and Montresor move in, Luchresi fancies himself a wine conneseiur although his actions betray him as a pretender. Hence the laughter and comedic intonation in the dialogue between the friends. However funny the statement is though, it is still considered by Montresor to be an additional slight upon his person since he believes Luchresi to be a man knowledgable about wines and sherrys. Finally, we come to an analysis of the names and settings used by Poe in the story. I would like to begin with the discussion regarding his choice of the name Fortunato for his doomed character. It is truly ironic that the name Fortunato actually means a man blessed with good fortune in life. Fortunato met the exact opposite during his lifetime. Fortunato has only the worst of luck as he died a horrifying and secret death at the hands of the man he considered a trustworthy friend, Montresor. Then we have the irony of the two settings used for the story, the carnival masquerade

Introduction to human resource management Essay

Introduction to human resource management - Essay Example Discussion Business Partner Model The business partnership model can be defined as the process wherein the intensity of the business partners in allocating accessible resources is determined towards the accomplishment of organisational targets. Moreover, the model explains the process through which the partners exploit necessary resources in order to develop their respective businesses (Global Public Policy Unit, 2006). It is worth mentioning that it is the HR department which makes active participation in the strategic planning procedure for achieving desired business goals within the context of business partner model. The model looks after the conduct of other business activities such as training along with recruiting of employees and placement of existing and new employees. Specially mentioning, the HR department is able to identify and select appropriate employees who are suitable for performing their respective job tasks with the implementation of business partnership model (McK ay, 2013). ... This driver can compel the management team of the hotel to innovate new technologies in order to attain maximum satisfaction level. Moreover, this driver can motivate the HR department of the hotel for selecting appropriate employees, so that much of the attention can be focused on complying with customers’ needs. It can be affirmed that the external driver concerning business market competition can force the management team of the hotel to adopt and implement effective strategies in order to sustain in the respective industry. According to the case study, it can be viewed that the HR Director of the hotel is much keen towards adopting new technologies, which act as an internal driver for the purpose of enhancing the image of the organization and availing other significant benefits (Zakic & et. al., 2008). In the preceding few years, it can be apparently observed that the HR functions are gradually changing and the need for adding greater value to customers has increased. The business partnership model requires strategic orientation for shaping the work and the behaviour of HR department (The OD Center, 2013). In order to determine the value of the model to the business of the hotel, it can be stated that the HR strategy of creating a positive work environment would promote the capability of the existing and the future employees to perform various operational functions. The formation along with the advancement of business partner model would support the hotel to generate greater value to the customers through raising the morale of the employees and also through generating team spirit amid them. There lay certain potential disadvantages of implementing the model of business partner. In this

Comparative paper Essay Example | Topics and Well Written Essays - 1000 words

Comparative paper - Essay Example This paper aims to particularly focus on how the vivid depictions of the Nazi and Soviet crisis in both books have been instrumental in providing global readers a wide-eyed awakening to a path to peace and to a future hope of minimizing global and political violence. To achieve this would mean understanding the rationale and causal effects of the perpetrations of the inhumanity in the genocidal murders and the grueling experiences in the Soviet prison camps, and eventually rethinking whether the same would have been possible were it not for the modern methods that were adopted to further brutalize the population. Arendt and Solzhenitsyn not only witnessed the tragic events of the mid-twentieth century, both of them had first hand experiences of the horrendous fates of the era. These particular events in both their lives have led them to write on Eichmann and The Holocaust and One Day In The Life of Ivan Denisovich, respectively. Several researches have probed on the questions of how and why the holocaust happened and why of all places did it occur in Germany. The book on the Holocaust provided several excerpts from Arendt's previous commentaries on the trial of this Nazi named Adolf Eichmann, a Gestapo chief, who later history would place as the man responsible for the mass extermination of all the Jews who were held in concentration camps. While many writings have ascribed the root cause of the holocaust to that of the anti-Semitic views of Adolph Hitler, Arendt in her book pinned the guilt to Eichmann, after the arrogant Eichmann himself openly boasted that he would die laughing with the feeling of great satisfaction in having brought millions of Jews to their death. There were a number of cultural and historical issues that evolved from the trial of Eichmann and most were considered either as pernicious to or are erosions of the justice system. Amongst the European countries, it is easily noticeable that in the twentieth century, Germany had the most radical form of capitalism that would in effect, exclude all other socialist labor movements. This fascism has been characterized by anti-Semitism and extreme racism. Due to this inherently murderous ideology for an elect race, the Jews eventually were scorned upon to be an inferior race. Arendt concludes in her book that the hanging of Eichmann was justified for the reason that he had supported and executed the policy of the Reich to be a superior race, ultimately having the effect of being the only ones who can inhabit the earth. The book of Solzhenitsyn sets the story on the Soviet labor camp and describes an entire one day in the life of the prisoner Ivan Denisovich Shukhov. This literary masterpiece was the first ever to openly give an account of Stalin's repressive governance. This book made known that the prisoners in the Gulag system were never allowed to leave the camps despite the end of their prison terms. The theme created in this book focused on authoritarian oppression and the many difficult ways of surviving labor camps, especially from the cruelty of the prison officials. Through Ivan Denisovich Shukhov, Solzhenitsyn has provided the world with the many tragic and traumatic experiences that a prisoner suffered in the

Introduction to human resource management Essay

Introduction to human resource management - Essay Example Discussion Business Partner Model The business partnership model can be defined as the process wherein the intensity of the business partners in allocating accessible resources is determined towards the accomplishment of organisational targets. Moreover, the model explains the process through which the partners exploit necessary resources in order to develop their respective businesses (Global Public Policy Unit, 2006). It is worth mentioning that it is the HR department which makes active participation in the strategic planning procedure for achieving desired business goals within the context of business partner model. The model looks after the conduct of other business activities such as training along with recruiting of employees and placement of existing and new employees. Specially mentioning, the HR department is able to identify and select appropriate employees who are suitable for performing their respective job tasks with the implementation of business partnership model (McK ay, 2013). ... This driver can compel the management team of the hotel to innovate new technologies in order to attain maximum satisfaction level. Moreover, this driver can motivate the HR department of the hotel for selecting appropriate employees, so that much of the attention can be focused on complying with customers’ needs. It can be affirmed that the external driver concerning business market competition can force the management team of the hotel to adopt and implement effective strategies in order to sustain in the respective industry. According to the case study, it can be viewed that the HR Director of the hotel is much keen towards adopting new technologies, which act as an internal driver for the purpose of enhancing the image of the organization and availing other significant benefits (Zakic & et. al., 2008). In the preceding few years, it can be apparently observed that the HR functions are gradually changing and the need for adding greater value to customers has increased. The business partnership model requires strategic orientation for shaping the work and the behaviour of HR department (The OD Center, 2013). In order to determine the value of the model to the business of the hotel, it can be stated that the HR strategy of creating a positive work environment would promote the capability of the existing and the future employees to perform various operational functions. The formation along with the advancement of business partner model would support the hotel to generate greater value to the customers through raising the morale of the employees and also through generating team spirit amid them. There lay certain potential disadvantages of implementing the model of business partner. In this

Implementing a Business Continuity Essay Example for Free

Implementing a Business Continuity Essay In this lab, you implemented a portion of your organization’s BCP. On the basis of the BIA, the organization determined that the internal Active Directory database and the corporate Web site must be recoverable in the event of system failure or natural disaster. To accomplish this, you configured local backups of Active Directory on the existing virtual server using Windows Server Backup. You also configured the organization’s Web servers to host content from a single NFS share, and to back up that NFS share daily using Windows. Lab Assessment Questions Answers 1. What is the purpose of the business impact analysis (BIA)? 2. What is the difference between a disaster recovery plan (DRP) and a business continuity plan (BCP)? 3. What are the commands used in Windows 2012 to mount the NFS share on the Linux server. 4. Is creating redundancy for systems such as Active Directory or Web servers a part of the DRP or the BCP? 5. Why use the mklink command? 2 | Lab #6: Implementing a Business Continuity Plan 6. What role/service is Windows 2012 Server Backup part of? a. Windows Group Policy b. Windows Collaboration Server c. Windows Server Essentials Experience 7. Which Linux file makes a local share available to NFS clients? a. transports b. imports c. fstab d. exports

Role of the Brand in Developing Customer Loyalty

Role of the Brand in Developing Customer Loyalty INTRODUCTION 1.1 Nature of Assignment  · My project is about â€Å"The Role of Brand in the Development of Customer Loyalty†.  · Its the part of MBA and it is the requirement of my institute, â€Å"THE UNIVERSITY OF WALES†, for the completion of our degree.  · The purpose of project is to determine the role of brand in the development of customer loyalty. After completion of this project I can easily understand that how brand helps in the development of customer loyalty.  · I am doing work on this project to collect data and other relevant information to build a relation between role of brand and customer loyalty and to prove that brand plays an important role in the development of customer loyalty.  · It is my project which is being supervised by a senior person allocated by my institute.  · In order to make my project more reliable field data will also be collected and analyzed.  · Data from the pre-research on this topic will also be studied to make my project well designed and easily understandable.  · From the company point of view my research work will be helpful to understand the relationship between brand and customer loyalty. 1.2 The Rationale for this Study * Literature review has proved that customer loyalty affects by brand. * Different work on this topic has been done which is in chapter# 2. * It is a moralize agreement that brand affects customer loyalty. * I will try to test this claim that the role of brand in the development of customer loyalty with the help of this project using primary and secondary research. * In UK context it would be useful contribution towards this field. * This research will be helpful in understanding the role of brand in the development of customer loyalty. * In local environment findings from this project will be used in number of groups including companies, scholars and also researchers. 1.3 Brand In marketing, a brand is a collection of feelings toward an economic producer. Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality. Concepts Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. The nicest approach to brand building considers the conceptual structure of brands, businesses and people. 1.4 Brand Loyalty Brand loyalty is the ultimate goal a company sets for a branded product. Brand loyalty is a consumers preference to buy a particular brand in a product category. It occurs because consumers perceive that the brand offers the right product features, images, or level of quality at the right price. This perception becomes the foundation for a new buying habit. Basically, consumers initially will make a trial purchase of the brand and, after satisfaction, tend to form habits and continue purchasing the same brand because the product is safe and familiar. Brand loyalists have the following mindset: * â€Å"I am committed to this brand.† * â€Å"I am willing to pay a higher price for this brand over other brands.† * â€Å"I will recommend this brand to others.† Importance of Brand Loyalty There are three main reasons why brand loyalty is important: Higher Sales Volume The average United States Company loses half of its customers every five years, equating to a 13% annual loss of customers. This statistic illustrates the challenges companies face when trying to grow in competitive environments. Achieving even 1% annual growth requires increasing sales to customers, both existing and new, by 14%. Reducing customer loss can dramatically improve business growth and brand loyalty, which leads to consistent and even greater sales since the same brand is purchased repeatedly. Premium Pricing Ability Studies show that as brand loyalty increases, consumers are less sensitive to price changes. Generally, they are willing to pay more for their preferred brand because they perceive some unique value in the brand that other alternatives do not provide. Additionally, brand loyalists buy less frequently on cents-off deals these promotions only subsidize planned purchases. Retain Rather than Seek Brand loyalists are willing to search for their favorite brand and are less sensitive to competitive promotions. The result is lower costs for advertising, marketing and distribution. Specifically, it costs four to six times as much to attract a new customer as it does to retain an old one. 1.5 Customer Loyalty When a consumer finds that a particular brand is delivering the best products and services for him and that brands solves his problems with their products, he begins to identify that brand with a certain quality and develops a loyalty for it. In fact, if you have a customer who is committed to your brand, chances are that he will choose your product or service over the others that are available in the market. Customer loyalty plays a major role in making your business successful. If you are capable of retaining as much as 5% of your old customer base, then your business can grow up to 75%. Another great thing about your old customers who rely on you is that they will tell their friends, family and acquaintances about your products and services. In this manner, your business will get the best kind of advertising possible. Similarly, a customer who does not like your products might do some negative marketing for you, so you need to be on your toes and ensure that all your customers are satisfied with you. This will help you convert your prospective customers to your clients. 1.6 The Role of Brand in the Development of Customer Loyalty In order to keep your old customer base alive and loyal towards your brand. You need to have something unique about your brand. If you are able to have a unique feature that your customers love, then chances are that your customers will stick to your company and even tell others about it. The key is to develop this USP or Unique Selling Point in order to entice the customers and keep them loyal. If your customer is aware of your USP and benefits from it, you will get a brand loyalty that will be enough to keeps your business booming. Customer loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience. Such loyalty is referred to as spurious loyalty. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great asset to the firm. Customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm. 2. LITERATURE REVIEW To determine the role of brand in the development of customer loyalty some articles have been studied. After studying these articles we came to know that how much research has been done by different persons on this topic. Previous research putts light on different kinds of factors related to development of customer loyalty that how customer loyalty can be measured and how properly or effectively brand can be managed and implemented. And what models can be used to make a particular brand more successful. Previous research also explains that what factors are responsible for the decline of a brand. So we came to know about loyalty that a customers loyalty can be determined by studying that how repetitively customer make purchasing of products of a particular brand when some others alternatives are available to customers. Several studies have been conducted in this area following are the list of some key articles and a brief description will be given following. 2.1 Summaries of Articles 1st article is about Brand Loyalty which is being studied by Nancy Giddens, Agricultural Extension Value Added Marketing Specialist. Brand Loyalty has been proclaimed by some to be the ultimate goal of marketing. In marketing, brand loyalty consists of a consumers commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand. Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience. Such loyalty is referred to as spurious loyalty. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm. For example, if Joe has brand loyalty to Company A he will purchase Company As products even if Company Bs are cheaper and/or of a higher quality. This article is about decline of brands by James Surowiecki. The truth is weve always overestimated the power of branding while underestimating consumers ability to recognize quality. When brands first became important in the US a century ago, it was because particular products Pillsbury flour or Morton salt offered far more reliability and quality than no-name goods. Similarly, many (and arguably most) of the important brands in American history Gillette or Disney became successful not because of clever marketing, but because they offered something you couldnt get anywhere else. (Gillette made the best razors; Disney made the best animated movies.) Even Nike first became popular because it made superior running shoes. Marketers looked at these companies and said they were succeeding because their brands were strong. In reality, the brands were strong because the companies were succeeding. Over time, certain brands came to connote quality. They did provide a measure of insurance which in turn made firms less innovative and less rigorous. (Think of the abominable cars General Motors, Ford, and Chrysler made in the late 1960s through the 1970s remember the Pinto? in part because they assumed that they had customers for life.) That sense of protection is eroding in industry after industry, and instead of a consumer economy in which success is determined in large part by name, its now being determined by performance. The aristocracy of brand is dead. Long live the meritocracy of product. This article is about customer engagement by Richard Sedley. Customer Engagement refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be both consumer- or company-led and the medium of engagement can be on or offline. A customers degree of engagement with a company lies in a continuum that represents the strength of his investment in that company. Positive experiences with the company strengthen that investment and move the customer down the line of engagement. This article is about Brand Engagement by Watson Wyatt. Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by institutions and organizations, but is equally created by the perceptions, attitudes, beliefs and behaviors of those with whom these institutions and organizations are communicating or engaging with. As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing, advertising, media communication, social media, organizational development, internal communications and human resource management This article is on Brand management by Neil H. McElroy. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the products perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer 3. RESEARCH METHODOLOGY Research methodology will be discussed in the following section. 3.1 Theoretical Framework The dependent variable, customer loyalty of branded casual wear companies depend upon two independent variables which are price and awareness. Most of the people in Pakistan belong to middle class and they prefer to buy products of low price with good quality. So poor quality of these companies has affected its sale as well as customer loyalty. We know that awareness of any product plays an important role to increase or decrease the customer loyalty. The quality and comfort of branded products are close to local brands. Similarly the awareness of the branded casual wearing is low because of less impressive advertisement. So, it is clear that the sale and customer loyalty is low because of high price and unawareness. 3.2 Research Objectives Following are the objectives of this study: 1. To determine the importance of branding in creating customer loyalty. 2. To identify the characteristics of a brand that help in brand loyalty. 3. To investigate the reasons for brand preference. 4. How brand loyalty can be developed? 5. What makes the customer loyal? 6. To make recommendations for developing customer loyalty through branding. 3.3 Operationalization Customer Loyalty In this, we will measure the customer loyalty whether the people are buying it or not and why. We have price and awareness as an independent variable and we will measure customer loyalty for different types of the branded casual wearing. Awareness Awareness is an independent variable and we will measure it by the following indicators: i) By asking the people whether they are aware or not. ii) If yes, then from which media vehicle they became aware of it e.g. Newspapers, Magazines, T.V, Radio, Bill boards, word of mouth etc. Methodology Used To perform this task, research was conducted in such a way that reflected the awareness towards branded casual wearing. The primary source of data collection was used and the instrument for data collection was personally administered Questionnaire. This questionnaire was administered personally due to sampling information, administrative control, and helping the respondents in answering technical questions. The population of the research consists of ultimate consumers. Therefore Convenience Sampling technique was used. 3.4 Research Design The purpose of this research was to establish the relationship between independent variables high price awareness and the dependent variable customer loyalty. This is a field study because it examined the relationship between the variables. For this purpose questionnaire was developed to get response of the people. Neither the variables were controlled nor was artificial setting created for the study. The unit of analysis for this study is an individual and tool of data collection is questionnaire. For data collection we have used convenience sampling technique. Procedure Used Standardized questionnaire was designed for consumers. The questionnaire was developed in order to make it comprehensive, so as to enable the researcher to collect all needed information from consumers. The questionnaires was distributed and filled in by the consumers. Methods of Data Collection Population consisting of people who are using the branded casual wears were considered for the collection of data. Survey questionnaire was thus used to collect data from respondents in different areas and University of the Central Punjab. Tool for Data Collection Tool to collect data was survey questionnaire which was very carefully designed. It consisted of all the types of questions i.e. dichotomous questions and multiple choices. So as to acquire in depth knowledge from the consumers about the research problem. After preparation of questionnaire, it was shown to kind teacher for changes in it. Pre-testing After developing and getting it approved, 5 copies of the questionnaire were filled out by the senior students of the University. The respondents faced only few problems which were then replaced and made it easier and comprehensive. After pre-testing 50 copies were again distributed among the public and students. Sampling Techniques We have selected the samples which gave maximum representatives of target market. These samples gave more reliable and accurate information because they are end users of branded casual wears and can provide better information about research problem. Nature of the Study The research study was applied research because it was performed to find solution of problem. Why customer loyalty of branded casual wears is lower. After finding solution of problem, companies implement it to rectify problem situation. Purpose of Study The research has two main purpose first purpose is aimed at to be completed as a requirement of course. Second purpose was to study the impact of important factors that affect customer loyalty of branded casual wears. Some of important factors to be studied were: * Demographic factors like age, income occupation * Quality * Price * Brand name * Availability * Advertisement All these factors were studied to find out all possible ways to maintain and to improve factors such as availability, quality, price, advertisement etc. Study Setting This is a field study because it examined attitude and behavior of the people towards low demand for branded casual wears. For this purpose we had surveyed different areas and got filled in the questionnaires from students. Variables were neither controlled nor manipulated and no artificial setting was created for the study. Time Horizon The data for this research was collected over one month period. Field Work We had 50 sample sizes. We went to the commercial and business areas to fill this questionnaire. The areas consisted of Green heith markets and white city commercial markets. During our field work, we faced a few problems like negative responses from the respondents. Some of the persons hesitated refused to fill questionnaire. But we faced all problems boldly as a good researcher. 3.5 LIMITATIONS OF THE RESEARCH STUDY Our research has following limitations: 1) Lack of time 2) Cost for collecting data. 3) Sample size is small. 4. ANALYSIS OF SURVEY QUESTIONNAIRE, INTERPRETATION OF DATA AND TABULATION REPRESENTATION TABLE NO.1 Do you prefer branded clothes? Response Frequency %age Yes 41 82% No 9 18%_ Total 50 100__ According to our analysis 82% respondents preferred branded clothes while 18% respondents out of our selected samples did not prefer branded clothes. So our analysis shows that majority of the people prefer branded clothes. TABLE NO.2 Brand is important for which item of clothing? Items Frequency %age Shirt 10 20% Jeans 22 44% Casual wears 18 36% Total 50 100% 20% of respondents preferred branded shirts, 44% of respondents preferred branded jeans while 36% of respondents preferred branded casual wears. So according to our analysis its clear that majority of people prefer branded jeans. TABLE NO.03 Why do you prefer branded clothes? Strongly agree Agree Disagree Strongly Disagree Total High Quality 24 (48%) 18 (36%) 6 (12%) 2(4%) 50 Comfort 26 (52%) 15 (30%) 8 (16%) 1 (2%) 50 Durability 25 (50%) 18 (36%) 5 (10%) 2 (4%) 50 This graph shows that 48% respondents are strongly agreed, 36% respondents are agreed, 12% respondents are disagreed and 4% respondents are strongly disagreed that they prefer branded clothes due to high quality. 52% respondents are strongly agreed, 30% respondents are agreed, 16% respondents are disagreed and 2% respondents are strongly disagreed that they prefer branded clothes due to comfort. 50% respondents are strongly agreed, 36% respondents are agreed, 10% respondents are disagreed and 4% respondents are strongly disagreed that they prefer branded clothes due to durability. So majority of people prefer branded clothes due to comfort. TABLE NO.04 Which of the following element is important for your choice of the branded item? Elements Frequency %age Product features 31 62% Price 14 28% Promotion 04 08% Placement 01 02% Total 50 100_ This graph shows that 62% respondents preferred product features, 28% respondents preferred price, 8%respondents preferred promotion and 2% preferred placement for the choice of branded items. So our analysis shows that product feature is the most important element for the choice of branded items. TABLE NO.05 Approximately, how many times do you buy your clothes? Buying Period Frequency %age Once a week 02 04% Once every 2 weeks 00 00% Once a month 08 16% At the beginning of season 10 20% During the sales period 00 00% During the Christmas Festivities 00 00% As the need arise 15 30% Occasionally 13 26% Rarely 02 04% Others 0 00% Total 50 100% This graph shows that 30% respondents are used to buy clothes as the need arises. So majority of people go to buy clothes as the need arises. TABLE NO.06 From where do you usually buy clothes? By the use of Frequency %age Catalogues 05 10% Magazines 07 14% Internet 03 06% Open Market 35 70%__ Total 50 100%_ Above graph shows that 70% of respondents prefer to buy from open market. 6% respondents through internet, 14% respondents use magazine and 10% respondents use catalogues to buy clothes. So majority of people go to buy clothes from open market. TABLE NO.07 How influential is advertising in your purchase of branded wears? Advertising Frequency %age Very Influential 09 18% Influential 22 44% Slightly Influential 10 20% Not Influential 07 14% Dont Know 02 04%_ Total 50 100__ Above graph shows that 18% of respondents are much influenced, 44% are influenced, 20% are slightly influenced, 14% are not influenced by advertising to purchase branded clothes while 4% of respondents do not know about it. So our analysis shows that majority of people are influenced by advertising to purchase branded clothes. TABLE NO.08 If a company wants to advertise to you, which of the following medium would be most effective in gaining consumers? Medium Frequency %age TV 24 48% Radio 00 00% Magazines 10 20% Newspaper 01 02% Billboards 11 22% Internet 03 06% Others 01 02% Total 50 100% 48% respondents told that T.V is the most effective advertising media. So our analysis shows that majority of people are influenced by advertising through T.V. TABLE NO.09 How influential is a celebrity endorsement in your decision to purchase branded clothes? Celebrity Frequency %age Very Influential 05 10 Influential 15 30 Slightly Influential 13 26 Not Influential 12 24 Dont Know 05 10 Total 50 100 30% respondents told that they are influenced by a celebrity to make their decisions to purchase branded clothes. So our analysis shows that branded clothes should be advertised through a celebrity. TABLE NO.10 How influential are other consumers opinions of a brand in your perception of that brand? Other Consumers Opinion Frequency %age Very Influential 14 28 Influential 19 38 Slightly Influential 12 24 Not Influential 02 4 Dont Know 03 6 Total 50 100 This graph shows that 38% respondents are influenced by other peoples opinion. So company should achieve more and more market reputation. Table No.11 When buying clothes, you: Buying clothes Frequency %age Go directly in a particular shop 31 62 Go round in various shops 19 38 Total 50 100.00 62% respondents go directly to purchase branded clothes in a particular shop while 38% respondents go round in various shops. So a company should have more physical outlets to capture market. Table No.12 How would you rate the following statements? Strongly Agree Agree Disagree Strongly Disagree I wear only well known brands 6 30 9 5 I buy clothes depending on their colors 8 31 6 5 I buy styles that suit me rather than what is fashionable 15 31 3 1 I only buy the style that my friends wear 3 15 23 9 I only buy the latest fashion as long as they suit me 16 20 12 2 I create my own fashion rather than follow it 4 27 14 5 I tend to stick to classic styles that wont date 1 26 19 4 I wear only clothes that are widely available 1 21 23 5 I hate going round for clothes and I let others buy my clothes 2 25 14 9 I search for sales and low prices 18 12 10 10 30 respondents out of 50 are agreed that they wear only well known branded clothes, 31 respondents are agreed that they buy clothes depending on their colors, 31 respondents are agreed that they buy styles that suit them rather than what is fashionable. 23 respondents are disagreed that they only buy the style that their friends wear. 20 respondents are agreed that they only buy the latest fashion as long as they suit them. 27 respondents are agreed that they create their own fashion rather than follow it. 26 respondents are agreed that they tend to stick to classic styles that wont date. 23 respondents are disagreed that they wear only clothes that are widely available. 25 respondents are agreed that they hate going round for clothes and they let others buy their clothes. 18 respondents are strongly agreed that they search for sales and low prices. Table No.13 How important would you rate the following factors in influencing the choice of clothes purchased? Almost Always Sometimes Rarely Never Fashion Magazines 8 20 11 11 Beauty Magazines 6 10 14 20 Television 18 13 15 4 Radio 9 13 14 14 Newspapers 10 25 7 8 Billboards 9 33 8 0 Cinema 8 15 8 19 Promotional Leaflets 3 20 10 17 Internet 17 12 15 6 Others 0 0 0 0 Majority of people are influenced by fashion magazines, T.V, news paper, billboards, promotional leaflets and internet while they are not influenced by beauty magazines, radio and cinema to make the choice of branded clothes. So a company should focus to advertise through T.V and billboards. TABLE NO.14 Do you think that wearing branded clothes would reflect? Strongly Agree Agree Disagree Strongly Disagree Confidence 32 17 1 0 Superior Image 14 29 5 2 Exclusivity 13 32 5 0 Snob Appeal 11 28 9 2 32 respondents are strongly agreed that wearing branded clothes show level of confidence, 29 respondents are agreed that wearing branded clothes reflect superior image. 32 respondents are agreed that branded clothes reflect exclusivity and 28 respondents told that its a snob appeal. So our analysis shows that majority of people purchase branded clothes due to high level of confidence, superior image, exclusivity and snob appeal. TABLE NO.15 Criteria used for the selection of specific brand? Selection Criteria Frequency %age Well known brand name 24 48% Brand shows the quality 18 36% Brand offers incentives 08 16% Total 50 100% The graph and its analysis show that criteria used for selection of specific brand is well known brand name. TABLE NO.16 Which brand is preferred by customer? Preferred Brand Frequency %age Offer more services 10 20% High price with high quality 26 52% Low price with high quality 14 28%_ Total 50 100% 52% respondents told that only that brand is preferred which provides high quality with high price. So a company should mainly focus on high quality. TABLE NO.17 What attracts you more to select a specific brand? Attraction Frequency %age More advertisement 06 12 Market reputation 11 22 Existing customers satisfaction 33 66 Total 50 100 66% respondents told that existing customers satisfaction attracts more to select a specific brand. So majority of people are influenced by existing customers opinion. TABLE NO.18 Why most people prefer local brand? Attraction Frequency %age Less price 26 52 Easy availability 6 12 Same features like imported brand 18 36 Total 50 100 This graph shows that most of the people prefer branded clothes due to less price. TABLE NO.19 Local brand captures market due to Attraction Frequency %age