Starbucks A Coffee Company - 1355 Words

Starbucks Report Management Date: 23rd November, 2014 Introduction Starbucks is a Coffee Company that was founded in 1971 as a coffee retails company by three partners known as: Jerry Baldwin, Zev Siegal and Gordon Bowker located in Seattle in United States. The chairman and CEO of the company: Howard Schultz in 1987 took over the company and reformed it into a global brand by focusing on creating strong interpersonal relationships with customers and providing them with a highest quality of coffee. At present, Starbucks has reached to a maximum level of excellence and possess a set of well-diversified portfolio of products like, confectionaries, espressos, tea and non-caffeinated products are to mention a few. Starbucks is a Coffee Company that is successfully renowned throughout the corners of the world. It has successfully won a great amount of loyal customers regardless of its high priced, coffee. Many investors are also interested in this business as they see Starbucks as a moneymaking investment. Starbucks is popular for its high priced and high quality coffee with an ambient of comfortable sofas and delightful music. It has advertised and promoted itself as the â€Å"Third Place† that means a place where people can visit beside their homes and jobs (Starbucks: A Strategic Change and Management Perspective, 2014). Business Model Key Partners: The key partners of Starbucks include the coffee suppliers. Some of the important partners that teamed Starbucks involve KFC,Show MoreRelatedStarbucks Coffee And The Coffee Company1215 Words   |  5 PagesEnthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today the well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importanceRead MoreStarbucks Coffee Company2302 Words   |  10 PagesStarbucks’ Company Profile Starbucks Coffee Company has established as its own market and artistry in the Coffee gastronomy line for more than 30 years. Providing over 60 types of coffee, Starbucks has kept the name and brand alive since 1987 where a small and friendly workforce aim to create national brand – The Starbucks Experience. Jerry Baldwin, Zev Seigl, Gordon Bowker and Zev Siegl were the ones who opened the first Starbucks in Washington in the year 1971. They sold high-quality coffeeRead MoreStarbucks : A Coffee Company1347 Words   |  6 PagesStarbucks is a Coffee Company that was founded in 1971 as a coffee retails company by three partners known as: Jerry Baldwin, Zev Siegal and Gordon Bowker located in Seattle in United States. The chairman and CEO of the company: Howard Schultz in 1987 took over the company and reformed it into a global brand by focusing on creating strong interpersonal relationships with customers and providing them with a highest quality of coffee. At present, Starbucks has reached to a maximum level of excellenceRead MoreStarbucks : Starbucks Global Coffee Company1100 Words   |  5 Pages Starbucks Global Coffee Company Robin Turner National University â€Æ' Starbucks Global Coffee Company Introduction Starbucks Coffee Corporation is not only of the leading companies that retails and markets coffee globally but one of the top companies overall in the world. 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The company has been able to draw the attention of many customers, young and old, despite its overpriced coffee. The cafe is known for not only its quality of coffee and assortment of drink options but also the ambiance, including comfortable couches and soothing music. Last year, Starbucks generated revenues of $10.7 billion. That is a profit of about $1,760 per day for an average Starbucks coffee shop. In this paper, Porter’sRead MoreStarbucks Coffee Company ( Sbux )1563 Words   |  7 Pages â€Å"To inspire and nurture the human spirit one person, one cup and one neighborhood at a time† (Starbucks, 2017). In 1971, Starbucks Coffee Company (SBUX) was founded by three students; Jerry Baldwin, Zev Siegl, and Gordon Bowler in Seattle, Washington (Orta, Feigenblatt, Lemus and Rivero, 2015). The goal has been to serve the best coffee with delicious flavors of coffee beans, treating emplo yees as partners, and serving an inviting atmosphere to their customers. The new owner, Howard SchultzRead MoreStarbucks, An American Coffee Company1439 Words   |  6 PagesStarbucks, an American coffee company which was established in the year 1971. At that time it has only one store in Seattle’s Historic Pike Place Market, Washington. It covered a long journey from that single store to hundreds and thousands of stores in different countries. It has 9 stores in Seattle till 1987. The professional management and strategies used by Howard Schultz made the company globally successful. The result of his efforts lead to the expansion of stores from 400 in US to 4700 inRead MoreOverview of Starbucks Coffee Company2294 Words   |  10 PagesOverview of Starbucks Coffee Company SENIOR MANAGEMENT TEAM Howard Schultz Chairman, President and Chief Executive Officer Cliff Burrows President, Starbucks Coffee U.S. Martin P. Coles President, Starbucks Coffee International Arthur Rubinfeld President, Global Development MISSION STATEMENT To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. GUIDING PRINCIPLES †¢ Provide a greatRead MoreStarbucks : An American Coffee Company Essay1573 Words   |  7 PagesSUMMARY Starbucks is an American coffee company which is widely known as the representative of coffee and other beverage distributors globally. Alongside many other coffee companies all around the world, Starbucks has been able to distinguish itself from others by application of many customer friendly factors such as quality, taste and as well as good customer experience. These factors have successfully been able to raise it recognition in many parts of the world as well as popularizing darkly roasted